New Tools Help Smaller Companies Compete More Effectively Against Large Ones
That is starting to change, however. The truth is that many of the applications that large companies have traditionally relied upon have been of relatively simple, if highly targeted, kinds. With a great many of these software tools revolving around the provision of ways to manipulate databases, small companies have often recognized that they were not actually so far from being able to take advantage of the same kinds of opportunities.
That has been seen historically in phenomena like the popularity of Microsoft's simple Access database. Likewise have many smaller companies made good use of the power of the same provider's Excel spreadsheet, turning it into something quite a bit more than a mere tool for bookkeeping.
Today, there are options of even more interesting and powerful kinds. the Kohezion Online Database, for example, aims at giving smaller companies access to tools that formerly only larger ones would have been able to justify. By making it simple to build a data-oriented application without any programming, the Kohezion database software can help make small companies more competitive.
Using the Kohezion Online Database is also simplified by the fact that it is hosted by the provider, instead of a local IT specialist needing to handle setup, maintenance, and the like. Because Kohezion is also completely free to use, the usual questions about how an investment might pay off are also answered in ways that smaller companies will appreciate.
For businesses that must grapple with larger competitors on a regular basis, opportunities of this kind should never be overlooked. While larger companies will always have some advantages over smaller ones, the latter can often gain ground by being resourceful and determined. Making use of tools that help close the gap should be a high priority for every smaller business.